Tanya Sachdev is a results-driven marketing strategist with over seven years of experience in digital marketing, business development, and brand elevation, especially in the legal and professional services sectors. She is currently the Head of Growth & Strategy at Éclat D’or, a reputation management firm specializing in law firm visibility and positioning. At Éclat D’or, she leads business growth initiatives, client acquisition strategies, and market expansion plans, while aligning cross-functional teams to deliver integrated marketing solutions.

Before joining the firm in May 2025, she worked in a leadership roles at Singhania & Partners LLP, one of India’s most respected law firms. There, she played a pivotal role in shaping the firm’s social media presence and engagement strategies. Her responsibilities included developing platform-specific content fand analysing engagement metrics and website traffic to optimize performance. The work directly contributed to elevating the firm’s digital brand visibility within the legal industry.

Earlier, she was associated with Bank of America in a mid-level, mid-senior role, where she was responsible for international client data management, client outreach, and daily coordination with internal teams. This experience provided strong exposure to structured communication, process optimization, and operational excellence in a multinational corporate environment.

Her marketing philosophy is deeply influenced by her background in counselling psychology, giving her unique insight into consumer behaviour, empathy-driven messaging, and decision-making psychology. A Master’s degree from the University of Queensland laid a strong foundation for audience-first thinking, while a certification from IIM Indore she enhanced her expertise in growth strategy, performance marketing, and brand management.

In 2023, she worked with Connecting Blood, a social impact tech initiative focused on connecting blood donors with hospitals and camps. She led the platform’s social media campaigns, crafting messaging for awareness generation, digital outreach, and early-stage brand visibility. Her efforts were instrumental in shaping the initiative’s online presence and public engagement.

During her Master’s in Brisbane, she also had a tenure with Red Cross Australia, where she contributed to humanitarian communications and public awareness programs. This exposure enhanced her ability to work on socially responsible campaigns and strengthened her skill in cross-cultural communication.

A powerful blend of creative thinking and analytical precision, she is known for her adaptability, clarity of thought, and ability to deliver results under high expectations. Fluent in English and Hindi, and based in New Delhi, she continues to empower professionals and firms to communicate their value effectively, with a focus on strategy, sincerity, and storytelling.